Five Fab Ways To Improve Your SEO

SEO tip #1 – Don’t ignore the social media revolution!

Social media has grown to a massive degree over the past 3 or 4 years. Ignore it and you are missing out on a huge opportunity. Whether it’s Facebook, Linkedin, Digg, Twitter, Youtube or any other site, you should be looking to raise your brand awareness across them all. You will not only raise awareness, but also bring in traffic to your site. Most of these sites allow you to add widgets to your site to allow users to cast votes on your content. Again, great content will command greater votes, which ultimately will lead to greater traffic.

SEO tip #2- Get your link structure right

Link structure is important for a number of key reasons. First of all, it is important that your visitors can find what they are looking for, and a logical and easy to follow navigation will help them to do just that. Equally as important is having a good linking structure to help the Search Engine spiders from indexing every page on your site. There are an overwhelming number of webmasters that query why only certain pages have been indexed. A bad / disorganized linking structure is usually one of the key attributes behind this (along with the omission of a site map and robots.txt file – this is covered next).

You want to have all your key web pages linked to from every page on your site. This helps optimize internally through building link popularity for these pages. Use the keywords in the anchor text that you are looking to rank for on the target page. For example, don’t use the word ‘Home’ in your navigation. If your site is about Computers, use ‘Computers’ or ‘Best Computer Buys’ as this optimizes your home page for these keywords.

You should also look to have relevant articles posted across sections on your site. If you have a section on ‘Poker Tournaments’, create a number of articles on ‘Poker Tournaments’ that relate to that section alone. This increases internal link relevancy and helps boost your SEO. Remember if you have one page about a topic across a large site, the Search Engines will see it as a standalone page. Build 100 articles on the same topic (and interlink them) and you will be given more relevancy kudos!

SEO tip #3 – Include a Robots.txt file

This helps the Search Engine bots index your entire site. It sits in the root directory on your server and tells the bot which pages to index and which to ignore. It is important to make sure that the file is formatted correctly or you may mistakenly stop a page from being indexed. Stay secure – there are spamming bots that collect data and don’t pay attention to a Robots.txt file. If you have sensitive information (eg email addresses or customer details), put it in a secure directory.

SEO tip #4 – Include a Site Map

It is sensible to have a site map both for your visitors to find what they want and also for the Search Engines to be able to find every page and index it (it it isn’t indexed, it won’t be displayed in the results = no traffic and no benefit from the potential internal linking). Make sure it is compliant with the new Google sitemap format. The entries on your site map need to be intuitive and grouped logically to provide the perfect blueprint of your entire site. Do some research. Look at the top websites and see how they organize their site maps. Remember, we don’t need to reinvent the wheel. SEO is about analyzing the sites that are already considered to be best and seeing what they are doing to get there.

SEO tip #5 – optimizing your code / writing clean code

Just because you can’t see the code that supports the words, doesn’t mean it isn’t important. Tools like Dreamweaver don’t write code very well. Whilst this isn’t the post to teach you how to write good code, here are a couple of examples:

  1. a) All websites have graphics. Use your keywords to name your graphics (.i.e. arm-chairs.jpg) and also use your keywords in the ALT tags that you assign to your graphics. This adds to the relevancy on the page. The same logic applies as mentioned previously in tip #4. Alter the keywords that you use so not to be considered spamming.
  2. b) The less code on the page the better. There are ways of reducing the code on the page. For example, you can bold a word by adding <strong>This word bolded</strong>. It can also be written as <b>This word bolded</b>. Programs like Dreamweaver bold using the STRONG tags, which can be improved by using the ‘b’ tag. Note that the only reason this hasn’t been done in this article is that Hubpages don’t allow the <b> tag! There are many other examples of ways you can reduce the text on the page. CSS achieves this to a far greater extent as things like graphics are not embedded on the page. This also helps reduce load time.
  3. c) If you have written your code in HTML, use an HTML validator to validate the code you have written. A good one is :
  4. d) Use title tags in your links – this is the text that is displayed when a user hovers over your link. This helps optimization. An example of how this can be done well: <a title=”Custom Arm Chairs” href=””>Custom Arm Chairs</a>. Notice the use of our keywords.
  5. e) Putting emphasis on your keywords – this can be done by bolding, underlining or having keywords in italics. This is best done at the top of your page. This simply emphasises the importance of the keyword in relation to your article.

All this work is best done using a professional digital agency that has a strong reputation of complying with Google’s guidelines, if not, you can find yourself falling foul of the penalties they can apply to your website

seo miami

What exactly is search engine optimization?

The term search engine optimization has not been fully defined in one simple sentence. This is because search engine optimization is made up of several components. However, our purposes we can to find search engine optimization as a set of methods used to improve the visibility of a website in the search engine listings. The goal is to rank number one in the search engine listings. You want to rank high in search engines such as Google, Yahoo and MSN. Seeing as Google is one of the most popular search engines out there, we will focus on how to improve your rankings in the Google search engine.

Google uses several factors to assess where your site belongs in the search engines results page (SERP). Google does this by using internal and external factors that surround your website. Internal factors are factors such as new content, outgoing links, header tags, and so forth. External factors is basically the number of back links, which is the number of other websites linking back to your page.

When you are creating your website it is extremely important to make the content relevant to your target audience. By grouping your content into different areas on your website, you can easily pick up lots of search engine traffic. This not only helps people find your website but it helps keep your website organized so that people will return to visit it and maybe even bookmark it for future references. Just having content on its own is not enough to rank high in the search engines. In order to rank high on search engines, like Google, it is important to continuously update your website and provide new content or new articles. Generally when someone designs a website they do not keep the idea of updating the site in mind. It is one of the most overlooked factors of search engine optimization. It is also probably one of the most important ways to rank high in the Google search engines and one of the easiest ways to build your page rank.

While building content is important to build your page rank and build your ranking in Google, it is less than half of the battle to achieving a high ranking in the Google search engines. The the rest of the battle involves link building. There are two ways to build your links there is internal link building and there is external link building. One of the easiest ways to quickly increase your page rank is to build inbound links to your site. this simply means having links throughout your website that link to each page this may be done with a site map or by simply having a table of contents. Once you have built up your inbound links you will want to focus on external links. External links is when somebody else links their webpage to your webpage. It is a bit like high school, the more popular you are the more friends you will have. In terms of websites the more people you have linking to your website the more popular your website will become. If need help, please feel free to leave a comment, it is my honor to help you. A friend of mine is a senior seo consultant in seo miami firm.

As you can see a search engine optimization is something that takes time and work and requires you to create new content build inbound links and build external links. It is important to pay attention to detail and do all three of these things if you only do one or two of these things you may not get the desired results.